BING was originally launched at Denver-area farmer’s markets in the fall of 2006 and became an immediate hit when the largest grocery chain in Colorado, King Soopers, began carrying it shortly after its launch.

In a matter of months, BING went from being sold literally out of the trunks of a few cars – and through some kind area liquor stores – to presence on grocery shelves throughout the state of Colorado. Now you can find BING in grocery stores across the United States.