In 2015, following the infamous South Hampton Rosé Shortage, Josh Ostrovsky, Tanner Cohen, and David Oliver Cohen, founders of “White Girl Problems,” launched Swish Beverages with their first product, White Girl Rosé: a bright and refreshing rosé targeted to a new culture of wine drinkers who just want to have fun. In 2016, the team launched BABE.

https://www.drinkbabe.net/