In 1939, the Tito Brothers, owners of the Latrobe brewery, decided to branch out on their own and started brewing Rolling Rock. From its simple ingredients (water, malt, rice, hops, corn, brewer’s yeast) to its iconic painted green bottles, Rolling Rock has always been an expression of their independence.
Since then, Rolling Rock has seen the birth of rock ‘n roll, the internet and social networking. As far as we’re concerned, we “like” it all. It just makes it easier for people to celebrate their individuality. And that’s a good thing. The world doesn’t need any more blandness or conformity.